Farangs taking over Isaan culturally?

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Farangs taking over Isaan culturally?

Beitragvon KoratCat » Mi Nov 22, 2006 2:27 pm

CROSS-CULTURAL MARRIAGES
Foreign husbands bring big changes to Isaan

Somtam is out and hamburgers are in as more Northeast women adopt husbands' customs, according to a survey of the cultural impact of increasing Thai-Westerner marriages

Many Thai women in the Northeast who have married foreigners are now keener on eating pizzas and hamburgers than somtam and prefer celebrating Western holidays like Christmas and Valentine's Day to traditional Thai holidays, a Khon Kaen University study has found.

Cross-cultural marriages have caused major social changes in the Northeast, including less family participation in community activities, the study - released yesterday - said.


A mix of various aspects of the two cultures was on the rise, the study found. It cited the example of many Thai wives now being keener on eating Western food and almost forgetting somtam - the region's popular papaya salad dish.


The head of the study, Asst Prof Supawatanakorn Wongtha-nawasu of the university's Faculty of Nursing, said her team interviewed 231 Thai wives in Khon Kaen, Udon Thani and Roi Et and found that foreign son-in-laws had caused the community-oriented Northeasterners to become the more individualistic and give less attention to social interaction.


Cross-cultural couples had less interaction with neighbours because foreign husbands faced language and cultural obstacles, while the wives tried to adjust by becoming "farang" rather than helping their husbands to be more 'Thai', Supawatanakorn said.


Thai culture in these families was thus overshadowed by Western culture, with the families' own consent, due to the pride of having foreign sons-in-law, she said.


The researchers also found most wives interviewed were either not interested or less enthusiastic about traditional Thai holidays - such as Buddhist Lent and Makha Bucha Day - compared with Western holidays like Christmas Day or Valentine's Day.


"In some Khon Kaen villages, with dozens of women marrying farangs, Christmas Day is no different from the movies with real traditional Christmas celebrations, while many Northeastern festivals were forgotten," the academic said.


On the other hand, many foreign husbands enjoyed celebrating the Songkran festival but did not understand the tradition and meaning behind it, she said.


The wives still ate somtam, which they grew up eating, but also ate pizza, hamburgers or fried chicken as a symbol of their adjustment to Western culture.


Many ended up eating both local and Western dishes, while their husbands found it harder to adjust to local food and stuck more to Western food.


Supawatanakorn said that since the wives found it more convenient to cook once for all family members including their husbands, Northeastern food - especially somtam with fermented fish - had gradually disappeared from their meals, she said.


The study found that most Northeastern Thai women married to foreigners were over 30, with an average age of 35, and had education below secondary level. More than 70 per cent had previously wed and divorced Thai husbands and most had one child from the first marriage.


Supawatanakorn said most wives saw their cross-cultural marriage as turning over a new leaf.


The average age of farang husbands was 50, and most came from Germany, Britain and Scandinavia. A fourth of those over 60 had brought their retirement funds to settle down with Thai wives who took care of them, Supawatanakorn said.


The foreign husbands had an average income of Bt60,000 a month, but most of their wives didn't know their husband's work or educational background. The wives were mainly interested in whether their husbands had enough money to support the family, she said.


The study also found that Isaan families whose members had married foreigners had changed their views on choosing spouses. From the traditional practice of parents choosing spouses for their children, the decision is now made by the individual and is based mainly on economic security. Some women agreed to marry foreigners they had never met before the wedding day as they felt that if the man had money, the villagers would eventually accept and respect them.


With the obvious increase in wealth of wives married to farang, due to their husbands' financial support, some 90 per cent of residents surveyed said they wanted their daughters to marry foreigners, Supawatanakorn said.


Some girls told the researchers they were prepared to fly overseas to marry a foreigner when they grew up.


Cross-cultural marriages were also supported by the older generation as these couples took care of their own children instead of placing the burden on the grandparents, or could afford nannies.


However, the cross-cultural marriage weakened the children's language skills as parents spoke to them in a mix of Thai and English, which confused the kids and made them less fluent in the Thai language, she said.


The children's English skills were limited to basic daily communication due to the parents' limited educational background or a less stimulating social environment.


In areas with many farang residents there was the phenomenon of shops putting up signs for their goods in Thai and English and of English being spoken between vendors and husbands, Supawatanakorn said.


Sumalee Phopayak



Source: The Nation Nov. 17, 2006
http://www.nationmultimedia.com/2006/11 ... 019207.php
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Beitragvon Isaan Rollie » Mo Nov 27, 2006 2:33 pm

We definitely do bring big changes to Issan, we open it up to the world and education, not least help with the social net. But our role in bringing junk food here is simply overrated. :lol:
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Beitragvon dutch » Mo Nov 27, 2006 5:27 pm

231 women in KK and surroundings!!
Millions of women in Isaan.How representative is this study.?

I agree with rollie about the overrating of the junkfood.
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Beitragvon Isaan Rollie » Mo Nov 27, 2006 8:04 pm

dutch hat geschrieben:231 women in KK and surroundings!!
Millions of women in Isaan.How representative is this study.?

I agree with rollie about the overrating of the junkfood.


They wanted to prove that farang husbands are responsible for the growing consumption of junk food. So they probably camped in front of KFCs or McDs etc. waiting for Mia Farangs to go in. I wonder how long it took them to get 231 even... :twisted:
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Beitragvon KoratCat » Fr Dez 01, 2006 2:55 pm

Obesity Can Cause Suffocation, Leading to Potential Death

The Chairman of the Obesity Academic Association of Thailand, Md. Surat Komin, disclosed that obese people have a risk to suffocate when sleeping, and it can potentially lead to fatality. He has suggested obese people to consume wisely and focus on healthy food items to reduce their cholesterol levels.

Md. Surat has warned Thai people of the great danger of obesity since the traditional Thai way of life has changed due to the influences from the western culture such as eating habits and ignorance of exercises.

He pointed out that obese people are men with a waistline of over 90 centimeters and women with more than 80 centimeters. He said obese people can suffer from many complications such as suffocation when sleeping because oxygen cannot circulate to the brain due to poor lungs' condition. 40 percent of obese people have been found to suffer from this lethal disease.

Meanwhile, Md. Apichart Wichayanrat said Thais tend to be on a diet to have better a body shape. If obese people can lose their weights by only 5 to 10 percent, the fatality rate will be reduced by 50 percent. Obese people are advised to do 20 minutes of exercises, be free from stress, avoid food items with high fat, and be aware of their health conditions.


Source: http://thailand.prd.go.th/the_news_upda ... hp?id=4340

Are they trying to make us farangs feel guilty?
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Beitragvon KoratCat » Mi Feb 21, 2007 7:41 pm

No 'meat in the sandwich' for these farmers

The Western lunch of two slices of bread with filling is being toasted by villagers caught in the farm-city low-wage grind

Roi Et farmers have deserted their drought-stricken paddy fields for the chance to earn millions of baht making sandwiches at home.

After the annual harvests, Ban Kok Yai villagers in Bho Chai district were left with no source of income.

Some went to Bangkok to do low-paid manual work. Today, sandwiches give them a better choice.

Suriyan Khamphromma, chief of the Kamphong Tambon Administration Organisation, said yesterday about 500 former farming households have made sandwiches their main livelihood. Some have moved to new areas to cultivate their own markets.

"This has become the most popular career in this arid area," he said.

Thongbai Soisena, 39, said that three years ago he returned home after finishing working in Bangkok and was surprised to find several neighbours concentrating on making sandwiches. Some took their enterprise to other provinces and returned to the village with bundles of money for their old parents and kids.

"So my wife and I imme-diately decided to get into this," he said.

He and his wife became employees for their neighbours and learned how to make sandwiches. A year later, they launched their own sandwich business with Bt10,000 in capital.

Every three days, a truck from a bakery in Nakhon Ratchasima brings loaves

of bread to the village. The sandwiches are delivered daily to shops in the area and adjacent provinces including Mukdahan and Kalasin. It brings the villagers over Bt1 million a month.

Thongbai does about 2,000 sandwiches a day, which wholesale at Bt4 apiece. That adds up to Bt20,000 a month.

"It's better than working as a labourer," he said.

"It's the first time in my life to have Bt10,000 in my pocket. And I don't have to leave my family for Bangkok anymore."

Another villager, Sanit Klangboonwat, 30, paid for recipes from his neighbour and then moved to Nong Bua Lampoo to start his own sandwich business. The monthly income can support his kids' education.

"This career dovetails with the sufficiency economy," he said.

The Nation Feb. 21, 2007

As can be seen, the changes aren't culturally alone. It's called entrepreneurism. Guess there must be Thais liking sandwiches very much . . .
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Beitragvon KoratCat » Mi Apr 18, 2007 8:49 am

KFC goes regional in bid to push sales

Offices planned to customise menus

PITSINEE JITPLEECHEEP

Hot and spicy fried chicken and a cup of tuna corn salad may not be on the average Isan menu, but the fast-food chain KFC hopes to change that through a new approach targeting the Northeast. Yum Restaurants International (Thailand), which operates KFC in Thailand, recently set up a regional office in Nakhon Ratchasima to connect with Isan customers and learn about tastes of northeastern consumers.

''Local store marketing became an important strategy this year. So, it is necessary to decentralise our operational structure to help regional managers to understand local customers,'' said Sran Smutkochorn, the company's managing director.

''The new operations management system, which has been adopted from KFC China, will help us to gain access to customers faster,'' Mr Sran said.

He said KFC China adopted its innovative management system five years ago. It was very successful and contributed to KFC China becoming the world's fastest-growing fast-food restaurant brand. KFC China has three times more restaurants than its rival McDonald's.Even though KFC Thailand already has 307 locations covering 56 provinces, the company's new operational system will help company sales over the next three to five years and bring the number of stores to 450-500 outlets,'' Mr Sran said.

He insisted that despite the country's economic and political troubles, KFC will continue to invest in the Thai market. Its plans include spending 400-500 million baht per year from 2007-10 to open new outlets.

''Excluding China, Thailand is the only Asian country where Yum Restaurants invests its own money,'' said Mr Sran.

Yum owns 58% of KFC restaurants, with the remainder owned by Central Food Restaurants Group.

He said that KFC Malaysia operated a total of 400 outlets, serving a population of 20 million.

Mr. Sran noted that the lack of purchasing power in Thailand posed a challenge to the company's growth.

''Up to 40 million people have insufficient purchasing power. If the government can help to increase people's income ... it will offer a huge opportunity for KFC Thailand,'' he said.

In addition to Korat, KFC has set up an additional three regional offices at its Nakhon Si Thammarat, Phitsanulok and Bangkok-Chon Buri Motorway locations.

While the company adopted some management methods from China, KFC Thailand will export its home-delivery service to its networks in the region.

''Thailand is the first country where KFC introduced delivery service eight years ago and it is now the biggest delivery brand in Thailand,'' he said, adding that KFC in Taiwan, Indonesia, Malaysia and the Philippines had used Thailand's delivery service as a model.

Mr Sran expects that 15-17% of KFC's transactions will come from delivery service over the next three to five years, up from 10% at present.

Mr Sran, who has worked for KFC Thailand for 12 years, said that competition in fast-food restaurants was becoming more intense.

''Even 7-Eleven convenience stores are competing with us because they offer various foods,'' he said.

The company is responding to changing customer demands by offering new menu items. ''The best way to build our brand is to differentiate our recipes from those of our competitors. But it is difficult because of copycats,'' Mr Sran said.

Bangkok Post April 18, 2007

I hope the professor from Khon Kaen reads this. She'll be surprised!!! :lol:
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